Katerina started her career as an esthetician in Toronto, wanting to help women look good on the outside, but over time she felt compelled to support them more deeply, which led her to become a holistic nutritionist. After nearly 20 years of trying to “fix” herself through self-help and courses—and feeling temporarily better but still unfulfilled—she reached a turning point at age 39. She dove into self-coaching, worked through limiting beliefs, low self-esteem, and adopted rREST (a rapid emotional reprogramming technique), which triggered a profound internal shift. As she reimagined her life in her 40s, her sense of purpose clarified: she discovered her passion for coaching and now helps other women rediscover their dreams and build a life that truly excites them.